Data analysis · Cary, NC
Data analysis for Cary vendors and service firms
Cary's calendar is crowded with Lazy Daze, Diwali, Ritmo Latino and more. A booth costs money and a weekend, so we help you measure which crowd returns more than it takes.
Cary data analysis for the festival circuit
Lazy Daze has closed downtown roads since 1976, and the town also hosts a dragon boat festival, a lantern festival and the Spring Daze arts event. A vendor who works several of them has a table of weekends, fees and sales and rarely a clear ranking.
We build the ranking. For each event we divide orders by people who gave you contact details, then compare average order. The best crowd is the one that spends, and it may not be the biggest one.
Small booths often hide a second payoff, a client who calls weeks later. We follow those late calls back to the event when your notes allow it, so a quiet weekend does not get written off too early.
Referral sources among Chamber-sized firms
The Cary Chamber has roughly 1,200 member businesses. A consultant, a dentist or a landscaper in that group usually asks the same thing: of the people who call, which source sends the ones who hire? Chamber events, search, a neighbor's word and a past customer are all candidates.
We tag each inquiry with its source and calculate orders ÷ leads for every one. If a source sends only three or four calls, we mark it as too early to rank, and we tell you.
A free counselor and a worked answer
The Wake Tech Small Business Center on Kildaire Farm Road gives free, confidential counseling to Wake County owners. Counselors respond well to someone who arrives with a question and a table.
That is the role of our work here. We turn your records into a one-page answer, with every figure's formula visible, and you can carry it into that conversation.
Why we show the arithmetic in Cary
Some owners check a result line by line. We write the formula next to each number, such as 3 orders ÷ 4 leads = 75%, so you can check each one.
Questions from Cary owners
Does a dragon boat weekend belong in the same comparison as a street fair?
We can compare them with a shared measure like orders per contact. We also flag where the crowds differ so much that the comparison stretches. You decide how far to trust it.
I run a professional practice with a few hundred clients. Is that enough?
A few hundred records can answer a question about referral sources. We tell you where the sample gets thin, and which source needs more months of history.
Can you find out which events to skip next year?
We can rank the ones you worked this year on the measure you pick. Dropping an event is your decision, and the ranking gives you evidence for it.
Sources for the facts on this page: Cary, North Carolina, Wikipedia · About Us, Cary Chamber of Commerce · Small Business Center, Wake Technical Community College
Send us your Cary event list
Book a free call of 15 or 30 minutes on the contact page and name the booths or sources you want ranked. Ask in the form if you would like to meet in person.