Griffith Consulting Group

Durham County · North Carolina

Durham's businesses, old and new

Durham reinvented itself. Its tobacco warehouses became the American Tobacco Historic District and Brightleaf Square, and its downtown now counts nearly 150 restaurants and bars. We help owners keep pace with customers who have plenty of choices.

DurhamNCDurham, NC

A city with a business history

Parrish Street was a centre of Black-owned business, known as Black Wall Street. The Greater Durham Chamber of Commerce was established in 1906. Both tell customers that this is a place where starting a business is an old habit, and your page can say where you fit in that line.

The 2020 census counted 283,506 people in Durham, with an estimate of 305,561 for 2025.

Universities and employers set the rhythm

Duke University and North Carolina Central University are the city's two universities. Duke and its medical center employ about 39,000 people, and Research Triangle Park companies about 10 miles away employ about 49,000. A shift change or a semester start moves your sales.

Downtown Durham, Inc. names American Tobacco Campus, CCB Plaza, Main Street, DPAC, the Carolina Theatre and Durham Bulls Athletic Park as anchors. Its holiday calendar includes a tree lighting at CCB Plaza on November 21, Sip & Sleigh Holiday Shopping Day on December 5 and the Durham Holiday Parade on December 12.

Restaurants and makers in a crowded Durham downtown

More than 30 local businesses are decorated for the City of Wander holidays program, and the Durham Farmers' Market sells only items made by the people selling them within 70 miles. Customers here read the story behind a product.

The Durham Tech Small Business Center offers free counseling and workshops at 701 W. Main St. We build what that advice needs afterward: the page, the list and the report.

Questions from Durham owners

I run a restaurant. What data do I even have?

Sales reports, reservation records, delivery orders and reviews. We can join them into one table and ask which nights and channels bring revenue.

Does this suit a studio or a maker without a storefront?

Yes. A booking page, a list of past buyers and a record of where each came from are the basics, and none needs a storefront.

Can we talk before committing?

The first call is free and lasts 15 or 30 minutes. Book it on the contact page, or ask in the form to meet in person.

Sources for the facts on this page: Durham, North Carolina, Wikipedia · Downtown Durham, Inc. · Durham Farmers' Market · Small Business Center, Durham Technical Community College

Bring a question about your Durham sales

Write to us through the contact page with the question. We will tell you whether your numbers can answer it.

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