Content, brand + marketing · Durham, NC
Durham content, brand and marketing for makers and restaurants
Durham's downtown lists nearly 150 restaurants and bars, and the farmers market sells only what its sellers make. Customers here care who made the thing. You film the making, and we turn it into a scheduled week of posts.
Durham marketing for owners who make what they sell
The Durham Farmers' Market sells only items made by the people selling them within 70 miles, which tells you what shoppers value. Footage of the kitchen, the bench or the field is your strongest material.
Send it over. We caption it, edit it, add images when a post needs one and schedule it at the times your past numbers favor.
Many owners here already have a story: the recipe, the apprenticeship, the building. Say it in your own words on the call. We keep those words in the captions rather than replacing them with ours.
A post that shows the maker at work tends to be the one a customer remembers, so we keep your footage at the center of each week.
Planning around the Durham holiday calendar
Downtown Durham lists a tree lighting at CCB Plaza on November 21, Sip & Sleigh Holiday Shopping Day on December 5 and the Durham Holiday Parade on December 12. More than 30 local businesses are decorated for the City of Wander holidays program.
Those dates sit close together. We space your posts across them so a followers' feed doesn't read like one long repeat.
Brand identity on streets with deep roots
The American Tobacco Historic District and Brightleaf Square are former tobacco sites that were redeveloped, and Parrish Street was the center of Black-owned business known as Black Wall Street. Customers here know the history of a block.
Brand identity is how you sound and what people remember about you. We work on keeping it the same across your site and your feed, beyond matching colors.
A weekly read for Durham owners near a very large payroll
Duke University and Duke Medical Center employ about 39,000 people, and Research Triangle Park companies about 10 miles away employ about 49,000. Those workers are customers on lunch hours and weekends.
Each week we read your post numbers by platform and time of day, compare them with earlier weeks and tell you what to post next.
Questions from Durham owners
Which Durham dates should a restaurant plan for?
That depends on your crowd. The tree lighting, the shopping day and the parade are the ones the downtown calendar lists for this season. Tell us which match your hours and we plan toward them.
Is there free business help in Durham?
The Durham Tech Small Business Center gives free one-on-one counseling and workshops from its Durham County location on West Main Street, and the Greater Durham Chamber of Commerce offers networking and resources. We run the posting plan.
I film mostly prep and plating. Is that enough?
Yes. That footage is what shoppers and diners respond to. We sort it, caption it, edit it and place it on the week's schedule.
Sources for the facts on this page: Durham, North Carolina, Wikipedia · Downtown Durham, Inc. · Durham Farmers' Market · Small Business Center, Durham Technical Community College
Send us a Durham week to plan
Book a free call of 15 or 30 minutes on the contact page. In-person meetings are possible if you note it in the form.