SEO · Durham, NC
SEO for Durham Businesses in a Crowded Downtown
Downtown Durham has nearly 150 restaurants and bars, and more than 30 local businesses are decorated for the City of Wander holidays program. A search for dinner returns a long list. A small business needs a page that answers a narrower question.
Durham SEO for the crowded downtown search
Downtown Durham, Inc. names the American Tobacco Campus, CCB Plaza, Main Street, DPAC, the Carolina Theatre and Durham Bulls Athletic Park as anchors. Visitors search by anchor: dinner near the ballpark, coffee before a show. A page that names the anchor beside you gives them a reason to click.
We find the phrases that tie your address to an anchor, and we find the questions that a crowd of similar places leaves unanswered. Then each page gets a title, description and headings that say what makes yours the pick.
Durham's tobacco-district and Parrish Street history in search
The American Tobacco Historic District and Brightleaf Square are former tobacco sites that were redeveloped, and Parrish Street was a center of Black-owned business known as Black Wall Street. Visitors and residents look up that history, and many then look for somewhere to eat, shop or book a tour nearby.
A page or blog post that connects your business to the story, written in plain sentences, meets those searchers where they already are. We plan those posts from the search terms, never from guesses, and we tell you which ones are worth the time it takes to write them.
Durham makers, the farmers market and the 70-mile rule
The Durham Farmers' Market meets at 501 Foster Street on Saturday mornings all year and sells only items made by the people selling them within 70 miles. Sellers can put that rule to work on their own pages by stating where and how they make things.
The Durham Tech Small Business Center, at 701 W. Main St., offers free one-on-one counseling and workshops. We take over where counseling ends and set up the pages, the headings and the blog list, so the plan you made in a workshop shows up where customers search.
Questions from Durham owners
How does a small Durham business get noticed among so many downtown places?
By being specific. We search for phrases about your dish, product or service, your block and a customer's question, since large listings seldom answer those.
Can a Durham shop outside downtown use this too?
Yes. Without downtown anchors, your pages lean on the neighborhood, the product and the buyer's words. We learn those on the first call.
Does the Greater Durham Chamber replace SEO?
No. The chamber, established in 1906, offers networking, a member directory and small business resources. Search work covers the pages people reach from a phone, and the two complement each other.
Sources for the facts on this page: Downtown Durham, Inc. · Durham, North Carolina, Wikipedia · Durham Farmers' Market · Small Business Center, Durham Technical Community College · About, Greater Durham Chamber of Commerce
Tell us what makes your Durham business different
Book a call of 15 or 30 minutes on the contact page. Tell us what a customer should know first, and we will say where we would start.