Data visualization · Durham, NC
Data visualization for Durham businesses
Downtown Durham's anchors include Durham Bulls Athletic Park, DPAC, the Carolina Theatre and American Tobacco Campus, and each keeps its own calendar. We draw your sales as charts that show which nights carry the week, so you can staff and stock to match.
Visualization for Durham's downtown nights
Downtown Durham, Inc. names American Tobacco Campus, CCB Plaza, Main Street, DPAC, the Carolina Theatre and Durham Bulls Athletic Park as downtown anchors. Each anchor sends people past a different set of doors.
With a week of hourly sales in hand, we draw one line per night type: event nights, ordinary weeknights and weekends. The gap between lines shows what an anchor is worth to you. A restaurant with nearly 150 neighbors needs that edge.
A Durham market table, charted by season
The Durham Farmers' Market meets at 501 Foster Street on Saturday mornings all year and on Wednesday afternoons from April 15 to October 15, and it sells only items made by its vendors. A vendor chooses between the two schedules.
Bars of takings per hour for Saturday and for Wednesday settle the choice, and a second chart by product shows what to bring to which day. The title says it in plain words.
Durham charts for the long economic memory
Parrish Street was a centre of Black-owned business known as Black Wall Street, and the American Tobacco Historic District and Brightleaf Square are former tobacco sites that were redeveloped. Owners here run in buildings with a past.
Your records have a past too. A line across five years of monthly sales tells you whether a rebuilt block has paid off or whether the walk-in trade moved away. We mark the dates you give us and keep the rest quiet.
Taking a Durham chart to the next conversation
Duke University and Duke Medical Center employ about 39,000 people, and that payroll shapes lunch hours and appointment books across town. The Durham Tech Small Business Center at 701 W. Main St. offers free one-on-one counseling.
A chart that shows lunch sales by hour makes a counselor's first question easy. Each bar traces back to the register export, so the numbers stand when someone checks.
Questions from Durham owners
Can I chart the effect of a holiday event downtown?
Yes. Downtown's holiday calendar includes a tree lighting, a shopping day and a parade. We compare those dates with ordinary days in your records and show the difference as bars.
What if I sell only at the market and keep paper notes?
Paper counts. Type the totals into any table, send it, and we chart from there. A season of Saturdays is enough for a first comparison.
Will the chart explain why a night was slow?
It shows that a night was slow and what it was slow against. Why stays your call, though the chart narrows the list of causes. Weather, an event across town or a staff change leave different marks.
Sources for the facts on this page: Durham, North Carolina, Wikipedia · Downtown Durham, Inc. · Durham Farmers' Market · Small Business Center, Durham Technical Community College
Send us your best and worst Durham night
Tell us which two nights you remember, book a call through the contact page, and we will show you what to chart. Meeting in person works too if you say so in the form.