Mecklenburg County · North Carolina
Matthews: built for seasonal sellers
Matthews keeps time by its markets and parades. The Saturday farmers market on N. Trade Street says it has supported local farmers and makers for 33 years, and the Labor Day parade is billed as the largest in the Southeastern United States. We help sellers keep those buyers between events.
A town that sells on a schedule
The Matthews Community Farmers Market meets at 188 N. Trade St. on Saturdays from 8 a.m. to noon, April 11 to November 21, 2026. A winter season starts December 5, 2026 and runs Saturdays from 9 to 11 a.m. through March 2027, with Tuesday evening markets on November 24 and December 22.
Free parking sits on Trade Street, Charles Street and behind the market off Cotton Gin Alley. A vendor with a short selling window needs customers to know the hours before they drive over.
Small-town customers in Matthews come back
The 2020 census counted 29,435 people in Matthews, a suburb of Charlotte in southeastern Mecklenburg County. The Matthews Alive Labor Day parade held its 31st edition in 2023. In a town this size, the same faces return, and a list of them is worth more than a bigger audience that never comes back.
The town took its name from railroad director Edward Matthews after the first train arrived in December 1874, which makes a good story for a brand page.
Free advisers nearby, and what we add
The Small Business Center at Central Piedmont Community College serves owners across Mecklenburg County with free one-on-one advising, and the county's Office of Economic Development offers consulting, lending options and training online. We handle the site, the list and the numbers.
Nine tools for Matthews sellers
Use one for a stall, or several for a storefront.
- WebsitesA page with market hours, winter dates and parking directions, so a regular knows when to come.→
- CRM + automationsGather email and phone numbers at the Saturday table, then send a reminder about next week's offer for you.→
- SEOA page for each thing a neighbor searches for in Matthews, such as local honey, custom cakes or a repair shop.→
- Content, brand + marketingPhotograph the table at 8 a.m. We write the captions and queue the week's posts around market days.→
- Data engineeringWe merge market sales, pre-orders and messages into one table with a source on each row.→
- Mining + scrapingWe add public prices and review counts from similar sellers so you can set your own against them.→
- Data cleaningHand-written sign-up sheets leave messy entries. We fix the spellings and merge the repeats.→
- Data analysisDo winter Tuesdays pay off compared with Saturdays? We answer from your sales and show the arithmetic.→
- Data visualizationA weekly sales chart by market day, titled with what it shows.→
Questions from Matthews owners
I only sell on market days. Is a website worth it?
It can be a single page with dates, a product list and a contact form. It tells regulars when to come and catches the people who ask in between.
What do I need to bring to a first call?
Bring your last few months of sales, in a spreadsheet or on paper. We will tell you what they can answer.
Can we meet on Trade Street?
We have no office in Matthews. Book a free 15 or 30 minute call on the contact page, and say in the form if you would rather meet in person.
Sources for the facts on this page: Matthews, North Carolina, Wikipedia · Matthews Community Farmers Market · Small Business Center, Central Piedmont Community College · Organizations Supporting Small Business, Lake Norman Chamber of Commerce
Start before the next market day
Book a free call and tell us what you sell. We will suggest one thing to set up this week.