Content, brand + marketing · Raleigh, NC
Raleigh content, brand and marketing for district businesses
Raleigh's downtown divides into six districts, and each one draws a different visitor. A bar in Glenwood South and a studio in the Warehouse District should not post alike. You film, we plan and schedule, and each week we read what landed.
Raleigh marketing that fits the district you sell in
The Downtown Raleigh Alliance names the Capital District, Fayetteville Street, Glenwood South, Moore Square, the Warehouse District, and Seaboard + Person Street. Foot traffic, hours and customers differ across all six.
We start with your own post history, find the days and times your followers reply, and fit the plan around them. First Friday, held monthly from 6 to 9 p.m., is one date to plan toward. A month with no event still gets a plan, built from what your followers liked before.
Who does what in a Raleigh content week
You capture the work: a plated dish, a fitting, a finished install. We sort the files, caption and edit them, add images where needed and schedule the posts. One approval from you covers a whole week.
Our weekly note compares the latest numbers with earlier weeks, so a lucky post does not steer next week's plan.
Brand identity in a capital city with many competitors
Raleigh is the largest city in the Research Triangle, and the Greater Raleigh Chamber counts more than 1,800 member organizations. A business has plenty of neighbors competing for the same attention.
Brand identity means how you sound and what customers remember about you. We work on it so your feed and your site read as the same business.
Using Raleigh's calendar in your posting plan
The alliance also lists Sip n' Stroll Downtown Raleigh and the Raleigh Tree Lighting, and Hopscotch Music Festival began here in September 2010.
Tell us which ones touch your business. We build the posts around them from your footage and check afterward whether followers responded.
We do not claim a post will fill a room. We schedule it, track it, and tell you what your own followers did with it.
Questions from Raleigh owners
Do you plan posts around First Friday?
Yes, if it matters to you. Give us the evenings you want to promote and we schedule posts ahead of them at times your data supports.
What free support exists for a small Raleigh business?
The Downtown Raleigh Alliance runs small business workshops, the Wake Tech Small Business Center offers free one-on-one counseling, and the city lists SCORE, the SBTDC and the SBA. We handle the ongoing posting plan.
Does NC State's student consulting group do what you do?
Consult Your Community is a student-run NC State group that offers free consulting. We run a weekly cycle of planning, captioning, editing, scheduling and a numbers read, and the two can sit side by side.
Sources for the facts on this page: Raleigh, North Carolina, Wikipedia · Districts, Downtown Raleigh Alliance · About Us, Downtown Raleigh Alliance · About, Greater Raleigh Chamber · Small Business Center, Wake Technical Community College · Entrepreneurial and Small Business Support Organizations, City of Raleigh
Tell us which Raleigh district is yours
Book a free call of 15 or 30 minutes on the contact page. If you would rather meet in person, add that in the form.