Data analysis · Decatur, GA
Data analysis for Decatur Square shops and makers
Decatur fills its Square with a weekday market, a book festival and arts fairs. We measure whether a visitor on one of those days turns into an order, now or later.
Decatur data analysis for a weekday market crowd
The Decatur Farmers Market runs Wednesday afternoons on the lawn of First Baptist Church. A midweek crowd behaves differently from a weekend one, and a shop on the Square may or may not see it come through the door.
We compare orders on market Wednesdays with those on other Wednesdays. Then we check Thursday and Friday for a delayed bump, since a visitor sometimes comes back.
Because Decatur events run on a fixed calendar, the same comparison can repeat each year. A first run sets the baseline, and a second run next season shows whether a change, such as a new table position or a later closing time, made any difference.
A worked example from the book festival
The Decatur Book Festival lists its 2026 edition for October 2-3, with a street fair on Saturday. A bookseller might log four conversations at the table and three sales, which is 3 ÷ 4, or 75%. Your own log will be longer.
We then separate orders placed at the table from orders placed afterward, online or in the shop. The second group tells you whether the festival keeps working after the weekend ends.
Arts fairs, craft events and a college town's mix
Decatur also holds an arts festival in May, a craft beer festival, a wine festival and a Maker's Faire. Agnes Scott College and Georgia State's Perimeter College bring a steady local crowd between those dates.
We rank each event by orders per contact and average order. If your records cannot say who came from where, we tell you which small habit, such as asking one question at checkout, would fill the gap.
Transit access and the next step
Decatur is linked to downtown Atlanta by transit, so customers arrive from outside the city. Where your records hold a ZIP code, we can show whether the market and festival draw people from beyond Decatur, and then hand the answer to a chart.
Questions from Decatur owners
I don't track visitors, only sales. Can you still help?
Yes, with a narrower question. Sales by date can still show whether event days outperform ordinary ones. Visitor counts would sharpen the answer.
Can you compare two festivals in different months?
We can, with a measure that suits both, such as orders per contact. We flag where the season, not the festival, may explain the gap.
What do you need from a small bookstore?
A sales export or receipt log with dates and amounts. Source notes help. We clean the file first and then run the numbers.
Sources for the facts on this page: Decatur Farmers Market, Community Farmers Markets · Decatur Book Festival · Decatur, Georgia, Wikipedia · About, Agnes Scott College
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