Data analysis · Alpharetta, GA
Data analysis for Alpharetta businesses at every stage
Every business in Alpharetta needs a current Occupational Tax Certificate from its first day, and the sales records can start on the same day. We show new owners what to log, then answer questions as the table grows.
Alpharetta data analysis for the first year
The city's Economic Development Department works to attract and retain business investment, so new names arrive often. A new owner in downtown Alpharetta, with more than 600 businesses around City Center, competes for attention early.
The most useful early step is agreeing on three columns: date, source and amount. With those, a question like which source sends orders is answerable by the end of the first season.
We also write a one-page record guide for the first year, in your own words and your own tools. A paper log works as well as software if you fill it in the same way each day.
Avalon, downtown and the weekly market
Avalon is an 86-acre mixed-use development that opened in 2014, and the Alpharetta Farmers Market meets weekly downtown from April to October. A retailer might sell in a storefront, at a market stall and online.
We compare channels with orders ÷ leads and with average order. A result such as 3 orders from 4 leads is 75%, and a table of real counts gives the same kind of reading with more weight behind it.
Growing past the first table
Established owners come with years of records and a different problem: too much of it, in several formats. We merge and tidy the files first, then run the same question across all years to see whether last spring behaved like this spring.
Georgia State's Perimeter College, Gwinnett Tech and Reinhardt University all have Alpharetta campuses, so an owner can also check how campus crowds line up with sales.
Events on the calendar
Taste of Alpharetta in May and the October festivals give a built-in test each year. Log each one the same way, and the second year's numbers tell you more than the first.
Questions from Alpharetta owners
I opened last month. Do I have anything to analyze?
You have the start of a table, which is enough to pick the right columns. A month of sales will not rank channels, and we tell you what to expect by when.
Can you tell me if Avalon traffic helps my shop?
If you record where each customer came from or when they visited, we compare. If you cannot, we recommend one simple field.
Does the tax certificate matter for analysis?
Not to the math. It marks day one, which is a good date to begin the record, and we use that start date in the first report.
Sources for the facts on this page: Business, City of Alpharetta · Alpharetta, Georgia, Wikipedia
Set up your Alpharetta records with us
Tell us where your business stands today. A free call of 15 or 30 minutes goes through the contact page, and meeting in person is possible when you note it in the form.