Griffith Consulting Group

Data visualization · Concord, NC

Data visualization for Concord small businesses

A Concord shop's year has peaks you can name: the Candy Crawl, the Small Business Saturday Holiday Trail, the tree lighting. We turn your sales records into charts that show what each peak did to your numbers. The labels use your words, and the title states the finding.

Concord, NC

Visualization for Concord event weeks

Downtown shops take part in the Candy Crawl at Halloween and in a holiday trail that links stores by trolley. Each one leaves a mark in your records, but a spreadsheet of daily totals hides it.

A line chart gives each event its own bend. We plot the weeks around the event, label the peak, and title the chart with what you can claim, such as "Trail week sold more than any week before it." A bar beside it compares your best event with your quietest.

Charts for the trades behind Concord's storefronts

Concord's economy draws on shipping and transportation, banking, manufacturing and motorsports. If you sell to those businesses instead of to walk-ins, your question changes: which accounts order most, which ones slowed down, which job type pays for itself.

Bars handle the first and third questions, lines the second. We keep one question per chart, so the owner of a parts supplier and the owner of a gift shop each get a picture that answers the thing they asked.

Check the Concord numbers before you share them

Every bar traces back to the records behind it. When your bookkeeper or a partner asks where a figure came from, you point to the rows.

The Rowan-Cabarrus Small Business Center in downtown Concord offers free, confidential counseling. A chart with plain labels makes a good page to bring to a session like that, because the counselor reads it in seconds.

What a Concord chart leaves out on purpose

A good chart drops most of what you could say. We resist the urge to add a second axis, a third color or a paragraph of footnotes, because the owner on Union Street has about ten seconds between customers.

So the page holds one comparison, one title and a short label on each bar. If your question has two halves, such as event weeks and ordinary weeks for two product lines, we make two charts and let you pick which to share first.

Questions from Concord owners

Can a chart show whether the holiday trail paid off?

Yes, if your records carry dates and sale amounts. We line up the trail weeks against ordinary weeks and show the gap. The chart shows the gap, and you decide whether to join again.

I sell to other businesses. Do charts still fit?

They fit well. Orders by account, by month or by job type all chart cleanly. Bars compare accounts, lines follow a month-by-month trend, and each chart still answers one question.

Do my records need tidying before charting?

Bring them as they are. Duplicates and mixed spellings get fixed in the cleaning stage first, so the counts on the chart come out right. You don't need to prepare anything.

Sources for the facts on this page: Concord, North Carolina, Wikipedia · Downtown Concord, Concord Downtown Development Corporation · About the Small Business Center, Rowan-Cabarrus Community College

Bring Concord's busiest week to a call

Book a free call on the contact page and name the one question you want answered. Anyone who would rather meet in person can say so in the form.

Book a call