Data analysis · Smyrna, GA
Data analysis for Smyrna trades and home-service firms
A Smyrna plumber, painter or landscaper drives a lot of miles for a lot of jobs. We take your job list and show which area and which lead source send the work worth the drive.
Smyrna data analysis for a van and a job list
Smyrna sits west of the I-285 and I-75 interchange, close to Cumberland and the Cobb Galleria, with Vinings on its east border. A crew based anywhere near there can reach many neighborhoods, and each job costs a different amount of drive time.
We sort your completed jobs by area and compare revenue per job. If you note travel time, we divide revenue by total hours, drive included.
Many trades keep one phone as the whole customer database. We read call logs and texts you choose to share, move the useful fields into a table, and drop everything else. The cleaned table is what the math runs on, and we keep it for the next question.
Lead sources for a trade
Calls come from a yard sign, a neighbor, a search result, a property manager. Which one sends jobs that close? We count leads from each source and divide the jobs won by the leads, the same orders ÷ leads you see throughout our work. Suppose 4 calls turn into 3 jobs: that source runs at 75%.
Your own table will be longer. The point is the comparison, which tells you where the next flyer or ad should not go.
Seasonal swings in Jonquil City
Smyrna goes by Jonquil City, after the flowers that bloom in early spring, and that is also when many yard and exterior jobs start. We compare the first weeks of spring with the rest of the year, to see how much work the spring surge brings.
The Cobb Chamber serves businesses throughout Cobb County, including Smyrna. A written result gives a chamber introduction something concrete to build on.
A neighborhood built around a downtown project
Market Village gave Smyrna a defined downtown in 1991. Shops and studios near it can run the same analysis by weekday and event, with concerts and festivals as the tagged days.
Questions from Smyrna owners
I keep jobs in a notebook, not software. Is that enough?
It is enough to start. We type the notebook into a table during cleaning. The more complete the entries, the sharper the answer.
Can analysis tell me which neighborhoods to stop serving?
It shows revenue and time per area. Dropping an area is your decision, and the table shows the cost of keeping it.
How do you treat a job that was never paid?
We list it separately so it does not inflate any source. You decide whether to count it.
Sources for the facts on this page: Smyrna, Georgia, Wikipedia · About Us, Cobb Chamber of Commerce
Send your Smyrna job list to a call
Describe the work you want more of. We book a free call of 15 or 30 minutes through the contact page, and in-person meetings are available if you ask in the form.