Data analysis · Kennesaw, GA
Data analysis for Kennesaw downtown shops and restaurants
Downtown Kennesaw hosts crowds all fall, from Taste of Kennesaw to the Holly Days Parade. We show which of them leaves you with orders, using the sales you already log.
Kennesaw data analysis for the fall calendar
The fall 2026 calendar lists Taste of Kennesaw with more than 35 restaurants, a Holiday Market, a local business crawl and the Holly Days Parade on December 5. An owner downtown works most of them, and each pulls a different crowd.
We tag each event day in your sales, compute orders per day, and place event days beside ordinary ones. You see which events earned more than the hours they took.
The Big Shanty Festival question
The free Big Shanty Festival marked 50 years in April 2026, with hundreds of arts and crafts vendors across downtown and Depot Park. A shop may see a crowd but still sell little, and a free festival can draw browsers.
So we separate foot traffic from buyers: orders divided by people who stopped, where you counted. A sample of 4 stops and 3 buys gives 75%. Your count will be larger and noisier, and we say how far to trust it.
Kennesaw State and the weekday crowd
Kennesaw State University has a campus on Chastain Road and enrolls over 51,000 students across Kennesaw and Marietta. A coffee shop or print store may find that term time and breaks show up in the weekly orders.
We compare term weeks with break weeks. If you have a student discount, we compare discounted orders against the rest, and report average order.
We keep the report short. It lists the events you named, the orders per day for each, the average order, and a line on which results rest on too few days to count. An owner can read it on a break and decide whether to book next year's table.
Records that start with Main Street
Downtown Kennesaw describes itself as Main Street on the Move, with a Main Street America affiliate logo. A merchant group could pool anonymous weekly counts and compare. We help set the columns so everyone's numbers line up.
Questions from Kennesaw owners
Is a free festival worth tracking if I sell little there?
Yes. A low result is still a result, and it tells you whether to staff a booth next year.
How do I count people who stop at my table?
A tally on a clipboard works. We tell you the hour-by-hour breakdown that helps most.
Can you combine my records with a neighbor's?
Only if you both agree and share the same columns. We keep each business's figures separate unless you ask otherwise.
Sources for the facts on this page: Downtown Kennesaw · Big Shanty Festival, City of Kennesaw · About, Kennesaw State University
Bring your Kennesaw event notes to a call
Tell us which events and weeks you want to compare. A free call of 15 or 30 minutes is booked on the contact page, and you can ask in the form to meet in person.