Data analysis · Marietta, GA
Data analysis for Marietta practices and shops
Marietta businesses draw from a hospital, a university and a busy Square. We trace where your repeat customers first came from and which source keeps sending them.
Marietta data analysis, starting with referral sources
Life University offers a Doctor of Chiropractic program, and WellStar Kennestone Hospital appears among the city's top employers in a 2021 report. A massage studio, a physical therapy room or a juice bar nearby may get customers by referral from places like these, and may not know which.
We tag each new customer with the source they named. Then we count how many came back and divide returns by total new customers for each source.
The result goes back to you as a short written answer. It names the source with the best return rate, the one with the largest average order, and any source we could not rank because too few customers named it.
Square traffic against everyday traffic
Marietta Square holds a farmers market on Saturdays and Sundays, and the city lists a Veterans Day Parade there. A shop on the Square can compare orders on those days with an ordinary Tuesday.
We show the weekly series next to the comparison. A parade week can lift one Saturday, and the weekly list lets you see when one day is carrying a monthly total.
Business questions near a campus and a hospital
Kennesaw State runs a campus on South Marietta Parkway, so students and staff add a crowd outside the Square. A lunch spot may ask whether campus orders are bigger or smaller than Square orders. We answer with average order: total spent divided by orders.
The Cobb Chamber gives a Small Business of the Year Award, and a few owners keep a record of applications. Your numbers, written clearly, make a stronger case for it.
Where Marietta records usually stop
Many owners record sales but not sources. We say when a question needs the source, and we set up a one-line habit that fills it in from the next sale on.
If you do not yet know where customers come from, say so on the call. A source column added next week still gives you a useful answer by spring.
Questions from Marietta owners
Can analysis show which partner referral is worth the thank-you gift?
It can show how many referred customers ordered and how much they spent. The gift is your call, and the table gives you the figures to weigh.
I take appointments, not orders. Does that work?
Yes. We treat a booked visit like an order and a first inquiry like a lead. The formulas carry over without change.
How many records do I need?
More is better, though a few months can answer a narrow question. We tell you how much weight the result can bear.
Sources for the facts on this page: Life University · Marietta, Georgia, Wikipedia · About Us, Cobb Chamber of Commerce · About, Kennesaw State University
Start your Marietta referral count
Tell us where your customers come from, or where you suspect they do. A free call of 15 or 30 minutes is booked on the contact page, with in-person meetings by request.